The Wardrobe Story — The Tale Behind Each Piece

"With you, wherever the day takes you."

Featuring a simple six-panel silhouette and the natural, subtle irregularities unique to hand-dyeing.
For those who find mass-produced hats lacking in character — this one offers a distinct expression in every piece, adding a unique accent to your daily style.
Lightweight and comfortable to wear, with an adjustable fit that works for everyone.
Each time you put it on, it brings out more of your individuality.

The Color Story — The Narrative Hidden in the Hue

A deep, clear soot black that stands apart from the dull gray of industrial products.
This color represents a bold challenge — reimagining soot, often seen as “dirt,” as a refined dye.
It adds subtle depth and shading to monotone outfits, elevating your style to the next level.

– What We Value –

At IROS DYEING, our hand-dyed creations celebrate the beauty of colors born from nature.
Using natural dyes such as bengara (iron-rich clay), soot, and Indian indigo, we pursue the ideal hues through repeated testing, carefully dyeing each piece one by one. Every color that emerges carries a unique expression—no two are ever the same.

We also carefully select fabrics that are best suited for dyeing, ensuring that even after the process, the garments maintain a soft touch and high durability. Each piece is made to accompany you in daily life while gaining depth and character as the years go by.

In addition, our brand labels and embroidery are entrusted to skilled artisans working on Okinawa’s main island. Walking together with our local community is an essential part of who we are.

Moving forward, we remain committed to creating pieces that stand in contrast to mass production and fleeting trends. With the spirit of our local makers at heart, we strive to deliver authentic works that will be cherished for years to come.

■Details

Material ：100% Cotton 

『Susu‑zome (Soot Dyeing)』
A dye made from soot produced by burning pine. “Soot” is carbon formed by the incomplete combustion of organic material and serves as the base for traditional ink. We mix pine‑soot pigment with natural starch paste to create the dye. Dissolve a small amount in water, knead thoroughly, and you’ll achieve a rich, expressive black. By kneading the smoked soot into the fabric, you can enjoy its deep, layered hues. 

◾️ Lead Time
Since we hand‑dye every piece after an order is placed, please allow 3–4 weeks for shipping. Delays may occur due to inclement weather or peak seasons. Thank you for your understanding.

◾️ Care Instructions
※ Each item is hand‑dyed, so slight variations in measurements, unevenness, or color tone compared to product photos may occur. We hope you enjoy these nuances as part of its charm.

※ When washing, please note the following:

1 If stains or dirt appear, rinse immediately with water or soapy water before drying, or gently blot with a damp towel or tissue. Avoid scrubbing, as this may cause color loss.

2 For machine washing, we recommend placing items in a laundry net. For hand washing, gently wash in lukewarm water with a small amount of detergent to help preserve the color.

3 To prevent color transfer, wash separately from other garments for the first few washes.