IROS DYEING – A Social Craft Brand from Okinawa, Japan

The name IROS carries the following meanings:

: Island (Japan)

: Ryukyu (Okinawa)

: Ocean(Mother earth)

: Soil(Our power)

: Dyeing(Our creativity)

Founded in 2023 by Hisashi Matsuda in Okinawa,

IROS DYEING is a social craft brand that values the gifts of nature and the work of human hands.

At the heart of our brand is the symbolic “knot”,

representing the heartfelt connection between maker and wearer, nature and people, Okinawa and the world.

In an age of mass production, mass consumption, and disposability,

we ask ourselves: “What truly resonates with the human spirit?”

Each piece is hand-dyed with sincerity and care—one by one.

We believe in honoring the dignity of everyone involved in the creation process,

and we strive to deliver our products in a way that brings genuine joy to as many people as possible.

Your smiles give us strength.