The Wardrobe Story — The Tale Behind Each Piece

"With you, wherever the day takes you."

A simple six-panel silhouette, paired with the natural, subtle irregularities only hand-dyeing can create.
For those who find ordinary hats uninspiring—this piece offers a distinct character in every item, adding a one-of-a-kind accent to your daily coordination.
Lightweight and comfortable to wear, with an adjustable fit that provides peace of mind for any wearer.
Each time you wear it, more of your true self quietly comes to the surface.

The Color Story — The Narrative Hidden in the Hue
At first glance, a soft cherry blossom pink—yet far deeper and more layered.
Rooted in the ancient and noble hue of beni (crimson), blended with titanium dioxide, a pigment that gathers and diffuses light.
It tones down excessive sweetness while embracing femininity, yet remains a shade any gender can effortlessly wear.
Subtle, never overpowering—this is a pink made to last a lifetime.

– What We Value –

At IROS DYEING, our hand-dyed creations celebrate the beauty of colors born from nature.
Using natural dyes such as bengara (iron-rich clay), soot, and Indian indigo, we pursue the ideal hues through repeated testing, carefully dyeing each piece one by one. Every color that emerges carries a unique expression—no two are ever the same.

We also carefully select fabrics that are best suited for dyeing, ensuring that even after the process, the garments maintain a soft touch and high durability. Each piece is made to accompany you in daily life while gaining depth and character as the years go by.

In addition, our brand labels and embroidery are entrusted to skilled artisans working on Okinawa’s main island. Walking together with our local community is an essential part of who we are.

Moving forward, we remain committed to creating pieces that stand in contrast to mass production and fleeting trends. With the spirit of our local makers at heart, we strive to deliver authentic works that will be cherished for years to come.

■Details

Material ：100% Cotton 

『Tsuchi-zome(Soil Dyeing)』
Minerals are naturally formed over long periods.
This makes each shade and texture truly one‑of‑a‑kind—the beauty of do‑zome.
Furthermore, it is exceptionally gentle on both the body and the environment, resists fading from sunlight, and even offers UV protection to guard fabric fibers against degradation or discoloration caused by ultraviolet rays.  

◾️ Lead Time
Since we hand‑dye every piece after an order is placed, please allow 3–4 weeks for shipping. Delays may occur due to inclement weather or peak seasons. Thank you for your understanding.

◾️ Care Instructions
※ Each item is hand‑dyed, so slight variations in measurements, unevenness, or color tone compared to product photos may occur. We hope you enjoy these nuances as part of its charm.

※ When washing, please note the following:

1 If stains or dirt appear, rinse immediately with water or soapy water before drying, or gently blot with a damp towel or tissue. Avoid scrubbing, as this may cause color loss.

2 For machine washing, we recommend placing items in a laundry net. For hand washing, gently wash in lukewarm water with a small amount of detergent to help preserve the color.

3 To prevent color transfer, wash separately from other garments for the first few washes.